With a record number of Americans choosing the mobile screen as opposed to their television and computer screens to peruse the news, it comes as no surprise that major news networks have had to tweak business as usual to reach viewers where they now primarily dwell – on mobile.
By NBC’s own admission, many viewers don’t have the time or the patience to sit and watch a 30 minute news segment. For that reason. NBC has partnered with and invested in NowThis News.
This partnership will allow NBC to post short form videos, even as short as 6-20 seconds long, which will be posted to social media sites such as Vine, Snapchat, and Instagram. These short news segments will also be available to viewers on NowThis News’s mobile app.
According to a report Thursday from NativeMobile, it is unclear the dollar amount that NBC invested in NowThis News, but they now have an estimated 10% stake in the company.
As we understand, this partnership will enable NowThis News to access NBC’s vast archives in exchange for NBC having the rights to using any of NowThis News’s videos as they see fit.
“NBC Universal News Group chairwoman, Patricia Fili-Krushel describes the recent investments as a ‘change in philosophy’ and recognizes the need to evolve with the times, and broaden their platform,” the same report reads.
