A “first” is coming to Mobile World Congress 2015 in Barcelona, Spain next month.
PUSH Technologies confirmed to MMW this week news of their upcoming presentation of the company’s new Mobile Marketing Cloud to brands, agencies and mobile industry partners during Mobile World Congress.
The PUSHTech Mobile Marketing Cloud is described as the industry’s first mobile-centric multichannel marketing platform for the delivery of marketing campaigns and mobile messaging via in-app Push Notifications, SMS, IM, Email and Chat to mobile users anytime and virtually anywhere.
PUSHTech’s Mobile Marketing Cloud, in Beta mode since early-2014 with a select group of clients worldwide, is the industry’s first “Born Mobile” multichannel marketing platform and addresses the skyrocketing growth in smartphone and tablet penetration worldwide through its “Mobile First” approach to digital marketing.
“From a mobile first approach, PUSHTech’s mission is to create more intelligent, effective, efficient and profitable communications for both companies and their customers,” said Carlos Moncho Genoves, PUSHTech’s CEO. “Our multichannel Mobile Marketing Cloud™ does precisely that, combining in-app Push, SMS, IM, mobile friendly email and Chat apps messaging capabilities in a single, easy-to-use platform that enables our clients to effectively engage and interact with mobile users via multiple channels at the right time and at the right place.”