Mobile Attribution Firm AppsFlyer Soars to New Growth Heights

AppsFlyer, one of the leading mobile attribution analytics platforms, has experienced record growth the past year. The boost to the bottom has been helped by a 5X increase in monthly mobile app installs and a nearly 6X increase in monthly mobile ad spend measurements. Another plus: major brands among its new U.S. customers include Domino’s …   Read More

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Mobile Attribution Firm AppsFlyer Soars to New Growth HeightsAppsFlyer, one of the leading mobile attribution analytics platforms, has experienced record growth the past year. The boost to the bottom has been helped by a 5X increase in monthly mobile app installs and a nearly 6X increase in monthly mobile ad spend measurements.

Another plus: major brands among its new U.S. customers include Domino’s and Autodesk. Recent customer roster additions also include eat24, Fiverr, Hipmunk, Kaspersky, Last Minute Travel, and YPlan.

All of these developments led the firm to establish a San Francisco office and appoint Assaf Vaknin as head of client services on the west coast.

“The growth reflects AppsFlyer’s ability to help app marketers, brands, and agencies measure mobile user acquisition across more than 600 integrated mobile ad networks from a single real-time dashboard in order to evaluate campaign performance and make better decisions on ad spending,” according to a statement provided to MMW. “Measurements span paid, organic, viral, and social sources, including Facebook and Twitter campaigns.”

AppsFlyer has doubled both revenue and staffers in the last three months. Company stats show mobile ad spending measured by the platform rose from $14 million (on 50 million mobile installs) to $80 million (on 250 million mobile installs) between September, 2013 and September, 2014.

“Strong growth is expected in the coming year, with a projection that the company’s annual mobile ad spend measurement will surge from $900 million in 2014 to $3.5 billion in 2015,” the firm says.

Vaknin, at the helm in San Francisco, brings a wealth of experience to the post. An ad technology veteran with more than 10 years of global business development experience, he previously held top jobs at Nordeus, Supersonic, and Matomy Media group.

“The mass move to mobile has made it increasingly difficult for app marketers to cut through the noise. They need to target their marketing to get the most bang for their buck. That’s why they turn to us,” explains AppsFlyer CEO & co-founder Oren Kaniel. “Our growth flows directly from our ability to help marketers survey the entire mobile ad space and quickly drill down to their most effective promotional outlets – all with one dashboard.”

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