Once again, mobile and social media marketers can learn a lot about their craft from the unlikely educators at World Wrestling Entertainment.
Yes, we’re talking about the WWE – a professional wrestling organization known the world over, but not just for their body slams and colorful characters. These days, the WWE is one of the world’s leading mobile and social marketing machines. And their brand has benefited bountifully from their aggressive focus on mobile communications and entertainment.
On Thursday, WWE announced that its flagship WWE App has surpassed 10 million downloads in 220 countries since it launched in August 2012.
It goes without saying that the WWE App will be a key component in the delivery of WWE Network, the first-ever 24/7 streaming network that launches February 24th.
Illustrating the importance of incorporating mobile into every aspect of a brand’s existence, the WWE is constantly but not obnoxiously pushing its app. From asking fans to vote for opponents in matches, to allowing for the direct interaction between WWE fans and WWE wrestlers, the WWE has made viewers turn to the app for a wide variety of purposes on a daily basis.
Through the WWE App, WWE delivers fans a revolutionary second screen experience during its flagship TV programs. The experience includes live match continuation during TV commercial breaks, backstage content, live polls, photos and exclusive information on WWE Superstars and Divas. WWE Network will offer fans a similar interactive fan experience for all original programming and live events via the WWE App.
“Over the past year,” WWE says, “the WWE App has been downloaded more than 6 million times with more than 500,000 fans experiencing its second screen capabilities on Monday nights.”
The bottom line? Build your company’s app as a core component of and not just a supplement to the existence of your business or enterprise.