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Mobile Advertising

  • Mobile Advertising

First Look: Barometric Division of AdTheorent Spun-Out as Separate Business

michael5 years ago3 mins

Media Release: Barometric, MRC-Accredited provider of the industry’s most advanced cross-environment tracking and measurement solution, today announced parent company AdTheorent,…

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The Unique Battleground of Mobile Fraud

michael5 years ago9 mins

The following is a guest contributed post from David Sendroff, CEO, Forensiq by Impact Ad fraud is an issue known…

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  • Marketing Strategy
  • Mobile Advertising
  • Mobile Marketing

First Look: comScore Enables Ad Verification Measurement via IAB Tech Lab Open Measurement SDK

EmmaM5 years ago3 mins

This week, comScore announced that with the launch of the IAB Tech Lab Open Measurement Software Development Kit (OM SDK),…

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  • Mobile Advertising

First Look: AdColony Receives TAG Certification for Fighting Digital Ad Fraud

michael5 years ago3 mins

MMW learned ahead of the weekend that AdColony has been granted the coveted Certified Against Fraud certification by the Trustworthy…

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  • Mobile Advertising

Altice USA Aims to Deliver ‘Simplified’ Multiscreen Advertising and Data Solutions

EmmaM5 years ago3 mins

On Friday, MMW was privy to the official word that Altice USA — one of the largest broadband communications and…

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  • Mobile Advertising

CAKE by Accelerize Sponsors IAB Performance Marketing Trends Seminar

EmmaM6 years ago3 mins

Accelerize and its digital marketing software division CAKE announced this week that the company will be sponsoring an Internet Advertising…

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  • Marketing Strategy
  • Mobile Advertising
  • Mobile Marketing

KRAVE Jerky Just Set the Standard for Location-Based Advertising with inMarket; Drives a 3.8x Increase in Key KPIs

michael6 years ago5 mins

Jerky is gaining popularity as a go-to snack among many consumer groups — making up a $2.8 billion category with…

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  • Mobile Advertising

Tapad Partners with Flashtalking to Create ‘Impactful Attribution Modeling Strategy’

michael6 years ago3 mins

Tapad, a company reinventing personalization for the modern marketer, announced this week the “impactful results” of its strategic partnership with…

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  • Mobile Advertising

InMobi, GeoEdge to Regulate Ad Quality Standards and Improve User Experience

michael6 years ago3 mins

InMobi, a global independent mobile advertising platform, recently confirmed a partnership with GeoEdge, a leading provider of ad security and…

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  • Mobile Advertising

Nick Kohlschreiber Predicts Smart Apps to Lead Advertisement Sales in 2018

michael6 years ago2 mins

It is no surprise that the amount of digital media consumed by shoppers and individuals has skyrocketed in the past…

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Editor's Pick

  • FTC Takes Aim at Unscrupulous Mobile App Marketers
  • VIDEO: MMW’s Emergency Webinar for Mobile Marketers
  • mHealth: Mobile Phones May Help Keep High Blood Pressure Under Control
  • mHealth Innovation Brings 24/7 Registered Nurse Access to Mobile Devices
  • mHealth: Government Launches $80K Contest For Best Cancer Prevention Mobile App
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