This Sunday marks the tenth anniversary of the terror attacks of September 11th, 2011, a tragic date in human history that saw more than 90 countries loose citizens in the heinous destruction of the World Trade Center in New York City.
As the United States and global community at large prepare to remember the lives lost on 9/11, the tech world is doing its part to show respect to the memory of 9/11 and its victims.
“The 9/11 anniversary is having a broad impact on the mobile community,” business analyst Mike Randazzo tells Mobile Marketing Watch. “Advertisers and marketers in particular are trying to remain remarkably sensitive to the occasion but not altogether removed from it.”
According to Randazzo, the 10th anniversary 9/11 has made no shortage of mobile advertisers and marketers uncomfortable about openly acknowledging the anniversary in their mobile marketing efforts for fear of being perceived as opportunists looking to profit from the solemn anniversary of the 9/11 attacks.
“It’s unfortunate,” Randazzo says, referencing the vast majority of businesses and brands that genuinely want to commemorate the occasion with no profit motive but fear the consequences of perceptions to the contrary.
“What you are going to see across the mobile landscape is an outpouring of commentary in the social media realm,” Randazzo speculates. “Rather than referring to 9/11 in any ad or promotional materials, I think you’re going to find most companies of all sizes simply acknowledging 9/11 on Twitter, Facebook, and across the blogosphere with simple, uncomplicated messages of remembrance.”
“At the end of the day,” Randazzo concludes, “that’s what this weekend will be all about – remembering the tragedy that permanently changed our world one decade ago.”
