Mobile Ads: Thinking Outside of The ‘VoX’

On Friday, VoX Communications – a provider of wholesale Voice over Internet Protocol (VoIP) telephone services and cloud based computing – announced its exciting new partnership with one of the biggest names in the digital world.

As of this writing, VoX is in business with Yahoo for a new advertising campaign. The campaign will advertise the company’s mobile VoIP app targeting Android users, VoX says.

Yahoo Mobile reaches 59.9 million users every month and 51% of all US mobile users. They are #1 in finance and entertainment and #2 in search, instant messaging, news, sports and mail. The campaign will highlight the app’s many value propositions to the consumer including free VoX to VoX calling, low cost international plans, roaming avoidance and Wi-Fi calling.

“Yahoo’s reach is vast in the market, which is why we chose to advertise with them and feel this is the campaign we need to drive sales of our app. Their mobile advertising network will allow us to learn from users who click our ads and properly attract similar users during the campaign,” said Barry MacCheyne, CMO of VoX Communications. “We already have a high conversion rate of consumers who are finding our app in the Google Play store and hope this initiative has the potential to grow our user base exponentially to new levels.”

This morning, VoX confirmed that it has 70,000 downloads of its app from the Google Play store, with over 700 reviews and an average rating of 4.6 stars.

“This campaign will be the first time the company has made a significant investment to advertise its app,” the company says.