Mobile Ads at the Heart of Verizon’s New Privacy Policy

Verizon Wireless is revamping its privacy policy to such an extent that the carrier can now track its subscribers’ Web browsing, location and app usage tendencies.

For now, the policy applies to all customers although Verizon says they can opt out if they want.

Verizon says the reason for the privacy change is that the data collected will help them make the “mobile ads you see more relevant.”

Additionally, Verizon revealed that all the data shared with outside companies will be anonymized and that Verizon “will not share outside of Verizon any information that identifies you personally.”

According to the Los Angeles Times, the types of information Verizon will now track and share includes:

Mobile Usage Information:

  • Addresses of websites you visit when using our wireless service. These data strings (or URLs) may include search terms you have used
  • Location of your device (“Location Information”)
  • App and device feature usage

Consumer Information:

  • Information about your use of Verizon products and services (such as data and calling features, device type, and amount of use)
  • Demographic and interest categories provided to us by other companies, such as gender, age range, sports fan, frequent diner, or pet owner (“Demographics”)