Marfeel, a mobile ad technology provider, tells MMW that the company has enhanced its mobile technology with immediate support for Instant Articles — Facebook’s ostensible answer to the problem of slow-loading web pages.
We’re told that Marfeel customers can implement the unique solution across all of their mobile sites within minutes, to instantly optimize their complete catalog of published content—past, present, and future—for Facebook-native distribution.
Aimed at improving overall mobile web performance and monetization, the Marfeel solution enables Facebook users to view content within the social network much faster, solving a long-time frustration point for mobile users and representing the latest in a string of developments added to Marfeel’s 360-degree mobile solution for publishers.
As some might recall, Marfeel introduced its Google-compatible AMP technology in February during Mobile World Congress 2016.
Its AMP technology focuses on mobile performance, publishers’ brand equity, and monetization optimization within Google’s new solution, and removes the heavy development burden that AMP had previously imposed on mobile publishers. The company has since become an official collaborator on the Google AMP Project.