Mobile Ad Spending Doubled Last Year

Mobile Ad Spending Doubled Last YearWith 2013 now in the history books, it’s clear which aspects of the year in mobile also made history.

Mobile ad spending climbed just over 100 percent year-over-year in 2013, according to a new report from eMarketer.

The latest estimates suggest that mobile ad spending will increase by another 62 percent in 2014, reaching $29.4 billion in the process.

Citing data from Millennial Media, the pharma industry “upped mobile ad spending by 744% in Q3 2013 compared to the same period a year earlier.

Meanwhile, the news industry more than sextupled spending, while sports advertisers increased campaign spend by 411%.

The No. 1 goal of mobile ad campaigns worldwide in Q3 “was to increase mobile traffic to a site, chosen by 34% of respondents,” eMarketer reports. “One-quarter were looking for a sustained mobile presence, and 22% were trying to drive brand awareness.”

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