On Thursday, mobile ad network Mojiva commemorated the five-year anniversary of the iPhone with the release of a special report that provides insight into the iPhone audience in the United States and the United Kingdom.
According to details shared with MMW this morning, Mojiva conducted the study to determine if and how iPhone owners intend to upgrade to the new iPhone 5, and to examine their attitudes towards mobile advertising on the iPhone.
The Mojiva report reveals that:
- Slightly more than two out of five US respondents (42 percent) have owned their current iPhone for less than six months, compared to over half of UK respondents (52 percent).
- Over half of US respondents (57 percent) and 48 percent of UK respondents have owned their iPhone for six months or longer.
- 70 percent of US respondents who currently own an iPhone plan to purchase the iPhone 5, while 89 percent intend to purchase if reviews of the iPhone 5 are positive.
- Comparatively, 69 percent of UK respondents who currently own an iPhone plan to purchase the iPhone 5, while 89 percent intend to purchase if reviews are positive.
The full report can be downloaded at no charge here.