Mobile Ad Engagement Strong Among Tablet Owners

Based on the research and subsequent eye-opening findings of a new report from the Interactive Advertising Bureau (IAB), mobile ad engagement on tablet devices is almost astronomical. On Tuesday, the IAB and its Mobile Marketing Center of Excellence published its “Mobile’s Role in the Consumer’s Media Day,” a research report that reveals how receptiveness to …   Read More

1113 0
1113 0

Based on the research and subsequent eye-opening findings of a new report from the Interactive Advertising Bureau (IAB), mobile ad engagement on tablet devices is almost astronomical.

On Tuesday, the IAB and its Mobile Marketing Center of Excellence published its “Mobile’s Role in the Consumer’s Media Day,” a research report that reveals how receptiveness to advertising and media consumption varies by device, time of day, and location.

Here’s what IAB tells us:

  • There is a strong degree of ad interaction among tablet users, with nearly half (47%) saying that they engage with ads on that device more than once a week
  • One in four (25%) smartphone users also said that they interact with ads at that same frequency
  • Once these mobile device users engage with an ad, they are extremely likely to take action (80% smartphone users, 89% tablet users)

“Both tablet and smartphone users show an impressive interest in mobile advertising,” said Anna Bager, Vice President and General Manager at the Mobile Marketing Center of Excellence. “The key for marketers is looking at how consumers use these devices in different ways, and tailoring brand messages and strategies accordingly.”

To find out other valuable tidbits from the report Рor to download it in full  Рbe sure to check out www.iab.net/mobileusage.

In this article