Mobify, Pathful Help Retailers Leverage Shopper Interaction With Content

Mobile customer engagement giant Mobify confirmed to MMW on Monday its acquisition of Pathful, provider of advanced machine learning-based technology for behavior-based targeting. Terms of the acquisition were not disclosed. Nonetheless, Pathful’s technology is being integrated with Mobify’s Mobile Customer Engagement Platform, enabling retailers that use content marketing and marketing automation to acquire and qualify …   Read More

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signageMobile customer engagement giant Mobify confirmed to MMW on Monday its acquisition of Pathful, provider of advanced machine learning-based technology for behavior-based targeting.

Terms of the acquisition were not disclosed.

Nonetheless, Pathful’s technology is being integrated with Mobify’s Mobile Customer Engagement Platform, enabling retailers that use content marketing and marketing automation to acquire and qualify customers by understanding the entire customer journey, from acquisition through conversion.

Pathful is Mobify’s second recent acquisition, following its purchase of Dónde, a Chicago-based provider of location-aware mobile technology in December. The ability to provide individualization based on multiple contexts including location and behavioural data in order to deliver highly relevant content increases the competitive advantage of Mobify’s Mobile Commerce and Engagement Platform. Mobify was named a leader in The Forrester Wave™: Mobile Commerce And Engagement Platforms Q1 2016 report.

Pathful’s team have joined Mobify, including co-founders Boris Lau as Senior Software Engineer and Campbell Macdonald as an advisor.

“We’re very pleased to welcome Campbell and Boris and their team and to introduce Mobify customers to Pathful’s exciting technology,” says Mobify CEO Igor Faletski. “With more insights into the needs and wants of online and retail audiences, Pathful’s advanced machine learning technology makes intelligent mobile marketing automation a breeze.”

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