MMW: Top Five Stories Of The Week

MMW Top Five Stories Of The WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

The ultra-premium smartphone market will take a pronounced backseat to the mammoth emergence of the low-cost smartphone industry over the next five years, says a new report from Juniper. The latest projections indicate that an ultra-low cost generation of smartphones will capture large volumes of the emerging markets.

On Wednesday, news emerged that Google has acquired Flutter, a startup that rose to fame for creating a gesture-based music controller for Apple’s iTunes. Fluttered was first to confirm the acquisition on its website, although financial terms weren’t confirmed.

The team at Trend Micro announced today that its prediction for 2013 has come true. And that’s unfortunate. “With three months to spare before the year ends,” the security software firm said today, “our prediction that mobile threats, specifically malware and high-risk apps reaching the 1 million mark has finally come true.”

Fiksu has published its latest Fiksu Indexes, which indicate the cost to acquire loyal users. According to the data presented, this cost reached the highest level ever recorded by Fiksu in August. Overall, the Fiksu Cost per Loyal User Index increased by six percent in August, or 10 cents, to $1.90 from July’s $1.80. This spike was driven by two main factors.

Carey Kolaja, VP of Global Product Solutions at PayPal, says Samsung has turned to PayPal to simplify the mobile payments process for its global army of mobile device owners. With that revelation, PayPal is now officially a payment option across the Samsung ecosystem.

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