MMW: The Week’s Top 5 Stories

MMW The Week’s Top 5 StoriesIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Connected media device adoption has grown throughout 2013 much faster than originally anticipated. In particular, connected-TV devices were red hot this year, likely shifting to white-hot in 2014.

Just in time for the new year, a detailed reflection on the ways in which content marketing grew and evolved in 2013 is front and center today. Taylon Chandler shared with readers of B2C on Thursday a new infographic that presents 13 telling facts about content marketing for the year that’s now quickly winding to a close.

According to a new report published Thursday, the mobile payments market in gaining steam across Indonesia. But small and medium enterprises (SMEs) require greater access to more sophisticated payment infrastructure to capitalize on opportunities born of the modern mobile boom.

From social media posts to traditional company blogs, using the vast array of digital resources at one’s command is now vitally important to attracting and engaging customers across the digital landscape. As 2014 fast approaches, digital marketing’s battle-tested veterans are looking back at the year that was in order to glean insight and knowledge worth applying in the new year.

If it isn’t cross-platform, it isn’t cool… or effective. That’s the lesson many digital marketers learned this year. And, to their benefit, comScore has a new resource just for them. comScore has just announced a new partnership with FreeWheel, which helps the largest players in the television industry generate revenue from their ad-supported content.

Want to get the latest MMW news and insight delivered straight to you inbox every morning?  Click here to sign up for our free newsletter.