MMW Podcast: Pollfish’s Ray Beharry Talks Coming Era of Mobile-First Research

pollfishThis week on the Mobile Marketing Watch podcast, we are joined for an important discussion by Ray Beharry, an adjunct instructor of mobile marketing at NYU and also the head of marketing for Pollfish, the global leader in mobile surveys.

If you’re not familiar with the importance of mobile surveys and the important work that Pollfish is doing, you may be among those lagging behind in understanding where market research is heading, particularly with regard to harnessing the power of untapped data for improved marketing efforts.

Enjoy the podcast shared below and be sure to check out Pollfish here.