MMW Exclusive: AOL Turns to Mobsmith to Drive Mobile Display Ad Sales

On Friday, we learned that Mobsmith – a leading turnkey mobile advertising platform for advertisers and premium publishers – has been tapped by AOL to drive mobile display ad sales in all AOL markets nationwide.

Mobsmith provides AOL with mobile advertising technology capable of serving premium mobile ad units including dynamic ads based on location and demographic targeting, and rich media ads.

Mobsmith says its mobile ad technology enables AOL’s sales teams to instantly create, manage and optimize rich media mobile display ads for thousands of their national and local advertisers.

“Our mobile ad technology allows publishers to combine rich media creatives with targeting and analytics to execute dynamic ads across their mobile properties at scale – all with no design or coding work necessary,” said Ingrid Lestiyo, CEO and co-founder of Mobsmith. “The flexibility and ease-of-use of the Mobsmith platform also allows publishers’ sales teams to boost their close rate and CPM while keeping their costs low.”

According to details just made available, the Mobsmith platform has been integrated and certified on AOL’s AdTech platform, and Mobsmith’s mobile ad technology is compatible with and can be served across all major mobile platforms (iOS and Android), apps and the mobile Web.