Mark your calendars for July 14th. On that date, the Mobile Marketing Association will help present a compelling webinar that marketing and advertising professionals can’t afford to miss.
“Retailers face considerable challenges in complying with the Telephone Consumer Protection Act (TCPA),” reads the webinar overview. “Over the last few years, the cost of non-compliance has risen dramatically due to the rapid increase in the amount of litigation around TCPA and the very large settlements associated with class action litigation.”
If you’re not familiar, just last week the FCC issued new requirements for those engaged in text and telemarketing.
What do these new rulings mean to your company? Is your company at risk when making automated outbound calls or sending texts? Is your company taking the right steps to mitigate TCPA risks?
These are the questions posed. The answers will come during the July 14th webinar presented by the MMA and Neustar.
FTC veteran and Neustar’s Chief Privacy Officer, Becky Burr, will address the current regulatory landscape. Also, Neustar’s Vice President Dorean Kass will discuss “how authoritative consumer intelligence is helping to mitigate risk while also driving operational efficiencies.”
To learn more or to register to attend, click here.