What companies exhibit the best of the best creativity and innovation in mobile marketing?
The answers are in, courtesy of the 2015 MMA Global Smarties Gala where the winners of the coveted Global Smarties awards were announced and celebrated.
“The winning campaigns demonstrate mobile’s singular ability to bring a brand closer to its consumers, engaging customers with immersive, meaningful experiences that lead to tangible business outcomes,” noted the Mobile Marketing Association (MMA).
The biggest winner?
“This year’s most prestigious “Best in Show” honors were awarded to Heineken and R/GA London for their “Heineken @WhereNext” Campaign,” according to the MMA. “This campaign leveraged the power of mobile with an aim to locate and consume relevant social interactions, globally, and in real time, in order to provide guidance to consumers about places and venues trending at the exact time of their search.”
“Heineken’s @WhereNext campaign incorporated pioneering use of technology, personalization, immersive brand experience, and real-time context,” said Sheryl Daija, Chief Strategy Officer at MMA. “Winners of the 2015 Smarties represent those who are blazing new trails, exhibiting bravery and innovation across the sizzling and competitive mobile marketing ecosystem.”
The Smarties also recognized a number of companies who received accolades for being “industry trailblazers and disruptors.” Those Industry Awards were presented to an impressive group of companies, including:
- Marketer of the Year: Walmart
- Leadership of the Year: The Coca-Cola Company
- Agency of the Year: Mindshare
- Media Company of the Year: Pandora
- Technology Enabler: Criteo
“Walmart and The Coca-Cola Company were honored with the Marketer and Leadership Awards respectively for their commitment and investment in mobile as examples of how brands are transforming not just their marketing, but their businesses, too,” said Greg Stuart, CEO of MMA. “There is simply no-one better in mobile than these two exceptional brands. It’s an honor to watch them.”
There’s a long and distinguished list of 2015 Global Smarties Award Winners to peruse here.