On Monday morning, the Mobile Marketing Association sent out an email blast to remind the mobile marketing masses that today marks the last call for entries for MMA’s mobile marketing awards program known as The Smarties.
Submissions will be accepted until midnight (Eastern Standard Time) through the MMA’s website.
The Smarties 2012 winners will be recognized for excellence at the MMA’s awards ceremony in New York City on Wednesday October 3, 2012 during the organization’s Advertising Week event.
The Smarties recognizes both regional winners (Asia Pacific; Europe, Africa & Middle East; Central & Latin America and North America) as well as global winners, the Mobile Marketing Association says.
2012 Categories fall under the headings of Marketing Strategy, Channel/Media Strategy, Enabling Technologies and the Global Industry Awards, which select the “Mobile Campaign of the Year” and honor each player – Agencies, Operators, Enabling Technologies and Publishers/Media Companies – for their own individual role in building the industry through their innovation and leadership.
To submit your entry, click here.