On Tuesday, the Mobile Marketing Association (MMA) announced the addition of a diverse array of new members — 39 in all — that originate from scores of different industries, including tech, media, finance and consumer goods, to name a few.
By the MMA’s own admission, the organization has seen “significant membership momentum in recent months, as companies across the mobile marketing ecosystem increasingly recognize the opportunity to help shape the future of the modern marketer by being part of the global mobile movement.”
The uniquely all-encompassing membership of the MMA brings brands and agencies together with media sellers and technology enablers to collaboratively help marketing teams be more successful with mobile.
“We’re thrilled to see our membership continue to grow at such a fast and consistent pace,” said Greg Stuart, CEO at the MMA. “The new members come from companies that have demonstrated strong mobile leadership within their respective industries and understand mobile’s potential to garner a competitive advantage and seriously impact their long-term business goals. We’re excited to facilitate the alliance of these leading organizations as they work together to accelerate their own transformation through mobile, and we invite others to come forward to do the same. The MMA team stands ready to help.”
According to the MMA’s formal announcement, the new MMA members include:
Central Garden & Pet
Johnson & Johnson
Las Vegas Convention and Visitors Authority
Papa Murphy’s International
Safe Auto Insurance
The Hershey Company
The Wendy’s Company
The Trade Desk
Loeb Enterprises, LLC
Ropes & Gray