MMA Seeking New President

Mobile Marketing Association (MMA) president Laura Marriott resigned today, after three years on the job that saw her increase membership almost 16-fold to 630-plus members. Ms. Marriott won’t be easy to replace, considering all she’s done for the MMA–and for the mobile marketing industry. Said...

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Mobile Marketing Association (MMA) president Laura Marriott resigned today, after three years on the job that saw her increase membership almost 16-fold to 630-plus members.

Ms. Marriott won’t be easy to replace, considering all she’s done for the MMA–and for the mobile marketing industry. Said Richard Saggers, MMA Global and EMEA Chairman, and the head of mobile advertising for Vodafone Group Services: “Under her leadership, the MMA has released a number of critical guidelines to further cement the future of the mobile marketing industry.”

Indeed, just a few days ago, Mobile Marketing Watch highlighted some of Ms. Marriott’s thoughts regarding her outlook for 2008 as well as her advice for mobile marketing newbies. (Read that post here.)

The MMA said its board will immediately start an executive-level search for a new global president. Ms. Marriott will stay on through the transition period, then will take a President Emeritus position on the MMA Global Board of Advisors. Before that, she’ll presumably be on hand at the MMA’s next Mobile Marketing Forum, to be held June 10-11 in New York, NY.

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4 comments

  1. randy

    At the NY event last week, a rumor was out that there will be tighter relationship with the GSM Association as the mma board has demanded a president that can close the gap between advertisers and operators. Watch for it.

  2. Eydie

    Thanks for being a loyal reader! The last thing we want to do is anger any of you guys, and you bring up a good point as someone who gets our content via RSS. Stay tuned, and thanks again.

  3. links for 2008-06-05 » Emgenius’ News

    […] MMA Seeking New President : Mobile Marketing Association (MMA) president Laura Marriott resigned today, after three years on the job that saw her increase membership almost 16-fold to 630-plus members. (tags: MMA Laura Marriott) […]

  4. Johan S

    I follow your blog via a RSS-reader (Google Reader) and I think it is rediculous that I from now on have to go to your site to read the full content of the articles.

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