Ahead of the weekend, the Mobile Marketing Association welcomed 37 new members across the marketing ecosystem.
According to an announcement from the MMA, the list includes global leaders in tech, media, automotive and consumer goods.
“Once again, we welcome another impressive list of companies who demonstrate strong mobile leadership within their respective industries,” said Greg Stuart, CEO at the MMA. “The MMA’s recent cross-marketing effectiveness research further proves the impact of increased investment in mobile and delivers actionable insights for how to be effective in this transformational channel. These new members recognize the critical importance of staying on the cutting edge by empowering their teams to access resources, tools and education as well as actively participating in our collective learning journey. As always, the MMA team stands ready to help.”
The new MMA members include:
Bank of America
Cancer Treatment Centers of America
Ford Motor Co
The Travelers Companies
National Public Media
Publicis North America
Kik Interactive, Inc.
Silverpop, an IBM Company
Smith Micro Software Inc.
To learn more about the MMA, click here.