MMA Playing Ringleader to The Mobile Circus

This week, The Mobile Marketing Association and Velti are bringing the “Mobile Circus to Town” to go along with the 59th Cannes Lions International Festival of Creativity.

A one-of-a-kind program celebrating the mobile channel, the Mobile Circus will make its debut at the 59th Cannes Lions International Festival of Creativity—the premier international advertising event—the week of June 17th-23rd.

According to details announced Monday, for the first time this year, Cannes Lions will include Mobile Marketing as a distinct and separate category.

The MMA created “The Mobile Circus Comes to Town” to help bring “the power of mobile to the forefront of a week that is all about the best-of-the-best in creativity and innovation.”

The MMA program will reportedly balance entertainment with education, while showcasing the diversity, growth and potential of Mobile Marketing.

“Marketers can no longer ignore the power of mobile,” says Greg Stuart, CEO of the MMA. “Cannes organizers realize this, and have made mobile integral to the Festival for the first time this year. We are thrilled to be working with them to lead the Festival’s debut of the mobile channel; it’s up to us to support the industry, help it grow, and make mobile an indispensable part of the marketing mix.”