The Mobile Marketing Association is on the prowl and searching for the most innovative and effective marketers down under.
The organization is calling for entries in the first ever Australia and New Zealand SMARTIES Awards.
The MMA SMARTIES is touted as being the only global awards program devoted to mobile advertising, recognizing creativity, innovation and strategic thinking for over a decade.
Australia joins Indonesia, China, India and Vietnam in rewarding the accomplishments of the region’s mobile marketers.
“We’re very excited to expand our SMARTIES Awards program to Australia as it is a great way for us to recognize the consistent, excellent work that comes from the country,” said Rohit Dadwal Managing Director of the MMA in APAC.
“We believe that Australia can help pave the way forward in mobile for the rest of the APAC region, and showcasing great campaigns is an important element in increasing awareness and strengthening capabilities in mobile,” Rohit added.