MMA: How to Create Mobile-Friendly Customer Journey

MMA How to Create Mobile-Friendly Customer JourneyWhat’s the most necessary move for major brands and marketers? That’d be moving to mobile and making that experience great for customers.

And what’s the hardest thing about that mobile experience, according to surveyed marketers today? Knowing how to do it.

An upcoming Mobile Marketing Association (MMA) webinar —   “Creating a Mobile-Friendly Customer Journey” — could help. Set for Wednesday, May 20 at 1:00 p.m. (CDT), the one hour session will feature Silverpop’s Ben Kaplan and Whereoware’s Teya Tuccio-Flick. The pair of pros will discuss best practices and provide real-life illustrations to help marketers get more mobile-friendly.

“Smartphones and tablets may be the primary (and sometimes only) way your audience is learning about your brand and moving through the customer journey, but does your marketing reflect this new mobile reality?” says MMA. “Savvy marketers are taking the time to think through their entire mobile user journey — from first touch all the way through consideration to purchase.”

Webinar topics will include a checklist for jump-starting the mobile customer journey work; optimization strategies for email, website, and mobile landing pages; content creation fitted to mobile; engaging push notifications; and more.

For more info or to register, go here.