MMA, Giantmedia Hosting Webinar This Week

This Thursday, the Mobile Marketing Association and the folks at Giantmedia will present a webinar on the rise of native mobile advertising. “Native advertising is among the most talked about—and puzzling—aspects of the ad industry,” the webinar’s registration page reads. “Native is big and getting bigger, with spending expected to reach over 4Billion this year. …   Read More

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MMA, Giantmedia Hosting Webinar This WeekThis Thursday, the Mobile Marketing Association and the folks at Giantmedia will present a webinar on the rise of native mobile advertising.

“Native advertising is among the most talked about—and puzzling—aspects of the ad industry,” the webinar’s registration page reads. “Native is big and getting bigger, with spending expected to reach over 4Billion this year. Year over Year, it’s expected to grow 34% through 2018.”

According to the details shared, David Segura, co-founder of native video advertising company Giant Media, “will offer best practices and best execution on native ads.”
Specifically, we’re told that this webinar will explore the latest in native mobile advertising. The presenters will cover:

  • How to implement a native strategy
  • Deciding on the ideal content for a native ad
  • The best ways to measure native content campaigns
  • How to create a more optimal customer experience

To learn more or to register, click here.

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