The Mobile Marketing Association (MMA) is pulling out all the stops ahead of its forthcoming MMA Forum London on October 4th-5th.
On Tuesday, the MMA announced the initial line-up of global brands that will be participating in the forum.
The theme for this year’s event is the consumer’s center stage role in the world of mobile marketing, the MMA says. Consequently, many of the world’s top marketers will turn out for the form and share their thoughts and experiences on how brands need to communicate with their customers in a world dominated by mobile interaction.
Scheduled to take place at Congress Center in London, the program will include speakers from many different vertical sectors including automotive, banking, charities, food and drink, entertainment, FMCG, media, sport and technology, as well as delivering insight into global mobile marketing trends.
The event will also feature an august line up of speakers and presenters from around the industry and representing such top brands as the BBC, Coca-Cola, Google, JetBlue Airways, La Redoute, Madhouse Inc, Mahou-San Miguel, Nokia, Unilever, The Economist Digital, The Weather Channel and Vodafone.
“The mobile channel is pushing the evolution of marketing and we are fortunate to have pioneering brands at the forefront of the mobile marketing industry that are driving the whole industry forward,” says Paul Berney, CMO & managing director of the MMA in EMEA. “Hearing from the marketers and agencies who are implementing and using mobile technologies in evermore new and exciting ways to reach consumers who are constantly connected and continually on the move is critical for the development of the channel and the industry.”