MMA Forum Hyped as Largest Mobile Marketing Event in The World

The Mobile Marketing Association is hyping the annual MMA Forum scheduled for next month as the biggest mobile marketing event in the world.

And there is definitely truth behind the advertising for the MMA, which hosts five global forum events every year.

Spanning June 15-17th, MMA will kick of the festivities with customary pre-conference workshops and roundtables, followed by a new new event called “The Pitch” (where five companies have five minutes to demo their latest innovation on the MMA Forum stage and win over the audience). The MMA is also bringing back the “Mobile Experience Lab” (an interactive way for delegates to experience mobile campaigns firsthand, and interact with brands using mobile as part of their integrated marketing strategies).

As expected, the 2011 MMA Forum New York will feature an impressive line-up of speakers, each of whom will converge on the Waldorf Astoria for the mobile marketing spectacle.

According to the MMA’s official press release about the forthcoming event, this year’s line-up of speakers includes:

  • Cleveland Cavaliers, Jeff Ryznar, Director of Strategic Marketing
  • eBayClassifieds, Deepak Thomas, General Manager
  • Live Nation, Russell Wallach, President
  • Molson Coors Canada, Paul Lipson, Director of Digital Marketing
  • National Hockey League, Christopher Golier, Vice President of Mobile Marketing and Strategy
  • Pandora, Tim Westergren, Founder
  • SMLXL, Alan Moore, Founder
  • The Coca-Cola Company, Doug Busk, Director of Global Customer Experience and Strategy

“We recognize that mobile has changed the game in regards to consumer engagement, and Live Nation is using mobile to build relationships with both consumers and brands, to offer the most relevant information, promotions and access,” Russell Wallach, President of Live Nation Network said. “With mobile we can interact with consumers before, during and after concerts, and provide them with the best consumer experience.”

“We are honored to have such renowned guests at this year’s MMA Forum. This year’s speakers represent the leaders of the mobile marketing industry and display the global growth of mobile marketing,” said Michael Becker, Managing Director of North America for the MMA. “Mobile is clearly becoming an essential part of the overall marketing mix, and each speaker that has been selected will provide insight and expertise into the most important aspects of mobile today.”

For more information of next month’s MMA Forum in New York, click here.