According to an announcement Friday morning from the Mobile Marketing Association, a “global jury” deliberated yesterday in NY to review the short list and pick the winners for the MMA’s 2012 Smarties.
This short list top names was announced today across 19 categories with submissions from over 36 countries.
The finalists represent the pillars of innovation, creativity and success highlighting the teams and talent that push the boundaries of mobile marketing to reach and engage with consumers like no other media channel.
“It’s clear when you review this accomplished short list that mobile is transforming the way marketers and agencies approach their marketing strategies to meet their objectives across the purchasing funnel,” said Sheryl Daija, Chief Strategic Advisor and GM Global Events at MMA. “Mobile presents such a powerful opportunity for everyone involved in the creative process to rethink their approach and rebalance their budgets to accomplish higher ROIs simply by reallocating dollars in the mix.”
The MMA says its global jury of senior brand marketers and advertising agency executives met yesterday to discuss, debate and vote for their favorites.
The 2012 Smarties will be held at Jazz at Lincoln Center in New York City on Wednesday, October 3.
To learn more and to check out this esteemed short list for yourself, click here.