MMA Confirms Appointment of New Chairman

Ahead of the weekend, MMW learned that the Mobile Marketing Association (MMA) appointed Michael Donnelly as the new chairman of its North American Board of Directors. Ten new board members were also confirmed at the time. “Aligning with the MMA’s marketer first mission and its commitment to increased membership value, Donnelly will lead the MMA’s …   Read More

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MMA Confirms Appointment of New ChairmanAhead of the weekend, MMW learned that the Mobile Marketing Association (MMA) appointed Michael Donnelly as the new chairman of its North American Board of Directors.

Ten new board members were also confirmed at the time.

“Aligning with the MMA’s marketer first mission and its commitment to increased membership value, Donnelly will lead the MMA’s regional NA board in a number of focused initiatives that will bring the full ecosystem of buyers and sellers together to help drive accelerated business growth for marketers, agencies, media companies and technology enablers,” the MMA said in a provided statement.

New board members include:

  • Chairman: Michael Donnelly, SVP, Group Head Global Digital Marketing, MasterCard
  • Kim Gnatt, Global Group Director, The Coca-Cola Company
  • Danielle Lee, VP, Commercial Marketing, VEVO
  • Rich Muhlstock, SVP, Branding & Acquisition, E*TRADE
  • Lou Paskalis, SVP, Enterprise Media Executive, Bank of America
  • Babs Rangaiah, VP, Global Media Innovation & Ventures, Unilever
  • Brandon Rhoten, VP, Digital & Social Media, The Wendy’s Company
  • Steven Rosenblatt, Chief Revenue Officer, Foursquare
  • Denis Sison, VP, Global Marketing, The Hershey Company
  • Jon Suarez Davis, VP, Global Media & Digital Strategy, Kellogg Company
  • Tom Cramer, Mobile Practice Lead, Razorfish
  • Stephanie Sarofian, Executive Director Brand and Agency Partnerships, InMobi

“I strongly believe that the MMA will be a driving force of evolution within the mobile marketing industry in the coming years,” says Donnelly. “I’m thrilled to join the esteemed list of new and existing board members as chairman, and to leverage our collective knowledge and creativity to move the industry forward.”

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