MMA Building Out Award Categories For The SMARTIES

Bigger is always better in mobile marketing.

And to that end, the Mobile Marketing Association has announced new, expanded categories for The SMARTIES, the global awards program recognizing “innovation, creativity and leadership in mobile marketing.”

As of this writing, the MMA is actively accepting submissions for the awards, which will be presented Wednesday October 3, 2012.

This awards ceremony and banquet will bring about a fitting end to the MMA’s Advertising Week event in New York City.

“As marketers globally are recognizing the power of the mobile channel, we are witnessing a revolution in how they are using the medium to meet their objectives across the vast mobile ecosystem,” said Greg Stuart, Global CEO of the Mobile Marketing Association. “By expanding and aligning a new suite of award categories against their strategies, the MMA is now able to set a new global standard for marketers and their agencies to be recognized for their incredible creativity and innovation.”

2012 Categories for the 8th annual event fall under the headings of: Marketing Strategy, Channel/Media Strategy, Enabling Technologies and the Global Industry Awards, which select the “Mobile Campaign of the Year” and honor each player – Agencies, Operators, Enabling Technologies and Publishers/Media Companies – for their own individual role in building the industry through their innovation and leadership.