MMA Appoints Leaders from Major Consumer Brands to Global Board of Directors

Mobile Marketing Without Accuracy Just Guesswork, According to MMAThe Mobile Marketing Association (MMA), a leading global trade association for the mobile industry, just added five new Global Board of Directors members.

The new additions are all global industry leaders, the organization announced.

Elected to brand new two-year terms beginning immediately were Pete Blackshaw, Global Head of Digital Marketing & Social Media, Nestle; Susan Canavari, Chief Brand Officer, JP Morgan Chase; Sanjay Gupta, Executive Vice President, Marketing, Innovation & Corporate Relations, Allstate Insurance Company; Peter McGuinness, Chief Marketing & Brand Officer, Chobani; and Andrew Sherrard, Chief Marketing Officer, T-Mobile.

Re-elected were John Costello, President, Global Marketing & Innovation, Dunkin’ Brands; Tom Daly, Group Director, Global Connections, The Coca-Cola Company; Amit Gupta, Co-Founder, InMobi; Jack Haber, VP, Global Advertising & Digital, Colgate-Palmolive Company; Dipanshu “D” Sharma, Founder & CEO, xAd; and Wanda Young, VP, Media & Digital Marketing, Walmart.

Stephen McCarthy, the CFO at xAd, was appointed as the group’s new Treasurer.

“These impressive additions to the Global Board are a testament to the MMA’s pivotal role in leading the mobile industry and helping marketers leverage mobile as core to their business and marketing strategies,” said John Costello, Chairman of the MMA Global Board and President of Global Marketing and Innovation at Dunkin’ Brands. “Each member brings a wealth of experience as marketing innovators and I am excited to work side-by-side with them to drive against our agenda and continue to deliver increased value to our diverse global membership.”