Mimvi, a company that calls itself the world’s largest “pure-play search, discovery and recommendation engine” for mobile apps today launched a specialized search and discovery engine solely for mHealth apps.
The launch comes right after a recent study by Research2Guidance that predicts the mobile healthcare market will grow exponentially to reach over 500 million mobile users, or 30 percent of an estimated 1.4 billion smartphone subscribers worldwide by 2015.
The company’s new mHealth recommendation/search engine looks more like a marketplace for mobile apps in a Google-like skin. Searching for “SMS” brought up several health and fitness apps for iPhone and Android, with the first result actually being kgb.com and the second being the myStarbucks app. Searching for a more direct term like “PHR” (Personal Health Records) returned several mobile apps dedicated solely to mobile health records and other relevant topics, so it’s possible to find several obscure mHealth apps that you may not have otherwise come across.
“The benefits that mobile technologies and, specifically, apps bring to healthcare are tremendous,” explained Kasian Franks, Mimvi’s Founder and CEO. “This “megatrend” will be driven by both healthcare professionals and consumers alike. The developments we have seen to date, encompassing everything from diabetes and cholesterol management to finding the nearest ER, merely represent the tip of the iceberg. In the future, we will see all kinds of health and wellness-related applications that will save millions of lives and millions of dollars—monies which can be funneled into future research and development, as opposed to feeding a bureaucratic machine.” Franks continued, “The technology that lives inside mobile devices provides so many opportunities for future innovation in the healthcare world. Think about the possibilities that cameras, environmental sensors and GPS technologies can create in saving lives and helping people proactively manage their health.”