In its latest Mobile Mix Report for July, Millennial Media indicates that Android and Windows Phone 7 are seeing continued growth in terms of mobile advertising impressions while iOS and RIM remain relatively flat.
In looking deeper at device and manufacturer data from this month’s report, the top 5 device makers in terms of impression share on Millennial’s network include Apple in the number one spot with 26.45%, followed by Samsung at 19.11%, RIM at 11.45%, HTC at 10.98% and Motorola at 10.26%. More specifically, the top 5 handsets include the Apple iPhone at the top of the list, followed by the Samsung Nexus S, the Blackberry Curve, the Motorola Droid, and the Blackberry Bold 2.
In terms of OS, Android dominated with 61% of all impressions — followed by iOS and RIM at 21% and 14% respectively. Interestingly, 33% of all impressions on Millennial’s network came from consumers on a Wi-Fi network (regardless of carrier), and of those Wi-Fi impressions, 53% were from Smartphones and 42% were from “connected devices.” Just 5% were from feature phones.
As always, much more data and colorful charts are available in the actual report, which is available for download here.
In this article
- Android
- Announcements
- BlackBerry
- Developer
- iOS
- Mobile Advertising
- Mobile Analytics
- Mobile Apps
- Mobile Devices
- Mobile News
- Mobile Social
- Mobilize
- Smartphones
- Tablet Devices
- Windows Phone 7
- Android
- connected devices
- fitness apps
- Gaming Apps
- health and fitness apps
- health apps
- impression share
- iOS
- Millennial Media
- millennial media mobile mix
- mobile ad
- mobile ad impressions
- mobile ads
- Mobile Advertising
- mobile advertising device mix
- mobile advertising impressions
- Mobile Apps
- Mobile Device Mix
- Mobile Devices
- mobile impressions
- Mobile Mix
- mobile operating systems
- mobile os
- Mobile Social
- mobile social apps
- RIM
- smartphones
- tablets
- Wi-Fi
- Windows Phone 7
BlackBerry phones ‘to run Android apps’ – Telegraph.co.uk | Mobile News World Magazine
[…] For The Eighth Month With 61 Percent Of Mobile Ad …TechCrunchFudzilla -ITProPortal -Mobile Marketing Watchall 32 news […]
Android bumps lead over Apple’s iOS on ad network – CNET | Mobile News World Magazine
[…] rules in July, Windows Phone 7 growth is bigZDNet (blog)Mobile Burn -Mediapost.com -Mobile Marketing Watchall 16 news […]
Millennial Mobile Mix Report: iOS & RIM … – Mobile Marketing Watch | Mobile Marketing Online
[…] that Android and Windows Phone 7 are seeing continued growth in terms of mobile advertising. mobile marketing – Google Blog Search This entry was posted in Sms Marketing and tagged &, Marketing, Millennial, Mobile, […]
Millennial Media: Android rules in July, Windows Phone 7 growth is big – ZDNet (blog) | Technuts Research
[…] WiFi's The Big Winner In Mobile Data, iPhone Still DominatespaidContent.orgMobile Marketing Watch -Fiercemobilecontent -TechCrunchall 12 news articles » Tweet […]