Millennial Media’s New S.M.A.R.T. Report Delves Into Evolving Mobile Ad Landscape

On Wednesday, Millennial Media published its new S.M.A.R.T. Report, which is serving up no shortage of interesting insights into the contemporary mobile ad landscape.

According to Millennial Media’s findings, mCommerce in November grew an impressive 64 percent month over-month as a Post-Click action.

Meanwhile, 68% of telecom campaigns utilized mCommerce as a Post-Click Campaign Action in November. As it turns out, telecom advertisers led other advertisers in leveraging mCommerce, allowing customers to purchase new devices, accessories, or service plans via their mobile devices.

Campaigns that used a store locator grew 47 percent month-over-month, and made up 33 percent of all the campaigns on our platform. Retail and Auto advertisers in particular used this to drive consumers into stores and dealerships.

60 percent of all campaigns on Millennial Media’s platform were set up to drive consumers to a mobile site (as opposed to a custom landing page or app download page). This was a 7 percent increase month-over-month.

To learn more or to obtain a copy of the November S.M.A.R.T. report, click here.