Millennial Media shared with MMW today the details of the leading ad network’s new mobile advertising partnership with Mediahub/Mullen, whose clients include JetBlue, Adidas, National Geographic, and more.
As part of the deal, Mullen will receive early access to new ad products and the ability to beta test, as well as custom data reports to help analyze performance on campaigns.
In return, Mediahub/Mullen will provide consulting and feedback to Millennial Media to help shape and evolve the products in ways that will best drive results for their clients.
“Mobile has become an essential part of the advertising mix,” says Gina Preziosa, an executive at Mediahub/Mullen. “We’re always looking to bring new opportunities to our clients, and by partnering with Millennial Media, we’ll have the ability to get ahead of the curve and implement new technologies before they hit the wider market.”
As MMW reported earlier this year, Millennial Media previously worked with Mullen and their client National Geographic Channel to reach at-home tablet users and drive consumers to tune in to the premiere of National Geographic Channel’s first original factual drama, “Killing Lincoln.”
“Mediahub/Mullen has been a pioneer in leveraging cutting edge mobile technology,” adds Marcus Startzel, Chief Revenue Officer at Millennial Media. “Whether this is mobile video, rich media, or using data to more effectively target the right consumers, Mediahub/Mullen has seen tremendous success in the past, and they have played an instrumental role in helping bring their clients up to speed in the mobile space.”