Robert Woolfrey, Millennial Media’s Managing Director for Southeast Asia, reported this week that his thriving mobile advertising network has secured top honors for performance excellence. And he has two Mob-Ex Awards to show for it.
“I’m very proud to announce that Millennial Media recently won two medals at the Mob-Ex Awards in Singapore: a Gold Medal for In-App Advertising, and a Silver Medal for the Best Overall Mobile Advertising Solution, both for the same campaign,” Woolfrey writes on the MM blog.
The award-winning campaign, in case you’re wondering, is for Gillette (Procter & Gamble). Millennial Media says the agency it worked with was MediaCom.
The campaign utilized rich media, and gave consumers a mobile experience that encouraged direct interaction with the ad and viral sharing. Once consumers clicked the banner, they were prompted with the option to play a game. From within the unit, consumers could “begin a race” where they could tap their phone to move a razor shaped car across the face of the F1 driver, essentially giving him a fresh shave.
“I’m incredibly proud of the great team we have here in Singapore, and the fact that we were able to achieve results like this in our first full year of operation is a tremendous accomplishment,” Woolfrey says.