According to the latest data released from independent mobile advertising and data company Millennial Media, the iPhone and its tablet sibling, the iPad, have earned some fairly lofty placements across a broad variety of mobile advertising statistics.
The Mobile Mix Q3 Report reveals that iOS impressions grew 60% year-over-year, from Q3 2010-Q3 2011. In particular, iPad impressions grew 456%, and iPod Touch impressions grew 30% year-over-year.
Not to be outdone, the iPhone accounted for 54% of the iOS impressions on Millennial Media’s platform, while iPod Touch and iPad combined to make up the other 46%.
Android, however, was still the leading OS on Millennial Media’s network in Q3 with 56% of the smartphone/connected device impressions. Android made up 15 of the top 20 phones on Millennial Media’s network. HTC had 6 of those phones, and grew over 100% year-over-year as a manufacturer.
When breaking down ad spend on applications, Android apps had a 49% share. This was a 20% growth quarter-over-quarter.
Apple represented 41% of the Application Platform Mix, ranked by ad spend, in Q3. Music & Entertainment took over as the leading Apple application category, despite gaming still leading the iPad application category. In Q3, Apple Mocial (Mobile Social Networking) applications grew 36% quarter-over-quarter.
In Q3, Millennial Media reports, smartphones grew 7% quarter-over-quarter and 37% year-over-year, leading the Smartphone, Feature Phone & Connected Device Impression Share mix, with 72% of the impressions during the quarter.
To learn more about the findings of the latest Mobile Mix report, click here.
