Millennial Media Reports Huge Christmas Spike in Amazon Kindle Fire Impressions

On the heels of Millennial Media’s November Mobile Mix Report, which noted strong growth among tablet computers and other connected devices, Christmas and the immediate days to follow saw a dramatic and heightened continuation of this pronounced tend.

“In November,” says Mack McKelvey, Senior Vice President of Marketing at Millennial Media, “impressions on the Kindle Fire grew an average rate of 19 percent every day, and we saw a run rate of hundreds of millions of impressions.”

But on Christmas and the week that followed, impressions exploded as consumers opened the Kindle Fires lovingly wrapped beneath their Christmas tress.

An average daily growth rate of 113 percent was achieved during this period. On Christmas day in particular, impressions on the Kindle Fire spike by 261 percent.

“We can’t wait to see what the new year brings for connected devices,” Mckelvey says.

Neither can we at Mobile Marketing watch.

To read the full blog post at Millennial Media, click here.