Millennial Media Publishes New S.M.A.R.T. Report

On Thursday, Millennial Media published its newest S.M.A.R.T. report, which is providing some fascinating and thought-provoking insights into the growth of mobile and its hottest content. With a strong emphasis on entertainment’s expanding role in our mobile lives, the report indicates that Motion Picture releases were the top subcategory in the entertainment vertical, making up …   Read More

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On Thursday, Millennial Media published its newest S.M.A.R.T. report, which is providing some fascinating and thought-provoking insights into the growth of mobile and its hottest content.

With a strong emphasis on entertainment’s expanding role in our mobile lives, the report indicates that Motion Picture releases were the top subcategory in the entertainment vertical, making up 42 percent of all campaigns.

TV and DVD releases were in the second and third spots, respectively.

Not surprisingly, promoting a product launch or release was the top goal for entertainment advertisers, making up 50 percent of all campaigns.

As we might expect, more than half of all entertainment campaigns gave consumers the opportunity to watch a video. This was more than double the overall average for all verticals.

What’s more, some 23 percent of entertainment campaigns included mCommerce (allowing consumers to purchase movie tickets, DVDs, etc., directly from their devices) as an option – more than double the overall average once again.

All told, Millennial Media’s newest S.M.A.R.T. report reveals some of the most intriguing findings of the entire report series this year. To check it out, click here.

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1 comment

  1. Mr. Coffee Black

    Interesting, although I would have expected motion pictures to be at the top, it just makes more sense. I don´t know if it´s just me though, but the link ti the report isn´t working. I would have liked to check it out more thoroughly…

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