Mobile advertising titan Millennial Media is out with its latest Mobile Mix report.
Of note in this particular report, MM expanded its usual list of the “Top 20 phones” to include tablets, and it turned out only 6 of the top 10 devices were actually smartphones.
According to details contained in this morning’s publication, Apple was the leading manufacturer on MM’s platform and had three of the top four mobile devices (iPhone, iPad and iPod Touch).
Apple also made up 42 percent of total impressions in Q2, which is up from 34 percent of total impressions in Q2 2012.
During the same time period, Android increased share from 46 percent to 51 percent.
Samsung was the second leading manufacturer on MM’s platform and also had three devices in the top 10. The Samsung Galaxy Note in particular grew 44 percent quarter-over-quarter.
Overall, 55 percent of MM’s tablet impressions were from iOS, compared to 44 percent for Android.
Three tablets were in Millennial Media’s top ten overall devices; the iPad, Samsung Galaxy Tab and Kindle Fire
To learn more, check out MM’s insightful new Mobile Mix Report here.