Millennial Media Publishes “Mobile Mix” Mobile Device Index For July

Millennial Media today published its “Mobile Mix” report for July, highlighting device trends from OEMs and others in the mobile ecosystem. Apple devices and the Android OS still reign supreme as Android is now the second largest OS on Millennial’s platform for the first time and Apple’s devices now account for nearly 35% of total …   Read More

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Millennial Media Publishes Mobile Mix Mobile Device Index For JulyMillennial Media today published its “Mobile Mix” report for July, highlighting device trends from OEMs and others in the mobile ecosystem.

Apple devices and the Android OS still reign supreme as Android is now the second largest OS on Millennial’s platform for the first time and Apple’s devices now account for nearly 35% of total impressions.  Motorola showed growth for July as well, with the Droid moving into the top three in July’s “Top 20 Mobile Phones” with a 5% share of impressions and the Motorola Cliq entering the Top 20 for the first time.

Surprisingly, Nintendo made its entrance to the “Top 15 Manufacturers” in July, coming in at number 15, while the iPad continued its insurgence with a 32% increase in total requests.  Also interesting is news that RIM is growing in popularity with developers, as RIM apps now represent 11% of the “US Developer Platform Usage Mix” for July.

Much more data is available in the actual report, which can be downloaded here.

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