Millennial Media Explores Consumer Goods and Mobile Advertising

Mobile advertising powerhouse Millennial Media is out with a fascinating new report exploring how the CPG vertical is using mobile advertising.

It’s all a part of Millennial Media’s Mobile Intel Series and one of the most comprehensive reports the ad network has released to date.

Among the key findings of CPG Mobile Intel Report are:

  • Mobile ad spend in the Consumer Goods vertical grew 235 percent year-over-year from 2011 to 2012.
  • The audience most frequently targeted by Consumers Goods buyers was “Foodies.” This was followed by “Pet Owners,” “Parents,” “Avid Shoppers,” and “Household Shoppers.”
  • 40 percent of Consumer Goods campaigns on MM’s platform in 2012 utilized real-time location-based targeting.
  • 82 percent of Consumer Goods impressions on MM’s platform in 2012 came from smartphones, and 18 percent came from tablets.

To learn more, check out the full report here.