This week, Millennial Media, the leading independent mobile advertising platform company, announced that it plans to go public.
Late Thursday the company revealed it had filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission (SEC) relating to a proposed initial public offering of shares of its common stock.
According to details provided in the announcement, Morgan Stanley & Co. LLC, Goldman, Sachs & Co. and Barclays Capital Inc. will serve as joint bookrunners for the proposed offering. Additionally, Allen & Company LLC and Stifel Nicolaus Weisel will act as co-managers.
As a thriving company with a pervasive and well-respected reach across the global mobile advertising landscape, the announced intention to go public surprises few.
And in light of the company’s hugely successful posturing in today’s rapidly expanding market, Millennial Media could very well make a bigger splash on Wall Street than some other names in the mobile space to recently venture down IPO alley.