Mobile ad network Millennial Media on Monday announced the official launch of operations in the Japanese market.
According to the public company’s formal announcement, John Greiner has been named Managing Director of Japan, and will lead the company’s operations out of the newly opened Tokyo office.
“Following the opening of our Singapore office in 2011, expanding into Japan was a natural progression as we look to continue working with brands, agencies and developers across Asia,” says Mollie Spilman, EVP, Global Sales & Marketing at Millennial Media. “Our scale, innovative rich media capabilities and industry-leading data asset will allow us to bring a premium mobile advertising solution to the Japanese market.”
As the Managing Director of Japan, John Greiner will lead all operations in Japan and will be responsible for building relationships with developers and publishers, and working with premium brands and agencies to help them execute effective mobile advertising campaigns. Greiner was most recently the President of MonkeyPaw Games, and brings over 18 years of experience in the Japanese market.
“Japan is an incredibly advanced and robust mobile market, and there is a tremendous opportunity for brands to reach and engage consumers over mobile devices,” said Greiner. “Millennial Media has the technology and infrastructure in place to bring a unique, premium offering to the region, and we will be looking to immediately capitalize and generate scale.”