Millennial Media has some new bosses at the top of its industry leading mobile advertising juggernaut.
The company announced Monday that Mollie Spilman has joined the company as Executive Vice President and Chief Marketing Officer.
Based on details made public yesterday, Spilman will be responsible for leading the company’s worldwide marketing, advertising and branding efforts, as well as the company’s business development efforts.
Most recently, Spilman worked for Yahoo! where she served as Chief Marketing Officer.
“Mollie has a proven track record of developing and executing successful marketing strategies that deliver results,” said Paul Palmieri, President and CEO of Millennial Media. “A rapid consumer shift to mobile has brought about a once-in-a-generation opportunity, and Mollie’s vision and strategic approach will play an essential role in defining the future of mobile advertising and allowing Millennial Media to grow our leadership position in the space.”
By all accounts Spilman is excited about the opportunity.
“Mobile monetization and the App Economy are changing the current media landscape as we know it,” Spilman said this week. “Millennial Media is at the center of this shift, and I look forward to helping the company drive the industry forward.”