It was announced today that Vanessa Wu, Sr. Product Planner for Windows Phone at Microsoft, will be joining the Platforms and Technologies panel at the upcoming Location-Based Marketing Summit.
There’s been a lot of movement from Microsoft on the mobile front as they gear up for the consumer launch of Windows Phone 7 this holiday season. The company recently debuted its new mobile advertising SDK, in addition to its new Advertising Exchange for Mobile, and LBS will likely play a huge role in the future of its mobile strategy. It should be interesting to gain some insight into their future plans in terms of the role mobile location will play going forward.
The deadline is nearing if you plan on attending the event, taking place Sep. 29-30 in NYC. Online registration closes this Friday, but all MMW readers can still take advantage of the $250 instant discount by entering the promo code “MMWVIP” during registration. The MMWVIP discount will still be honored at the door, but register by Friday for a significant savings. More info on the event can be found here and here.