Microsoft sees “windows” of opportunity thro9ugh its new partnership with MACH.
This week, MACH, a provider of hub-based mobile communication solutions – announced that Microsoft has selected its Direct Billing Gateway (DBG) solution for Windows Phone 7 applications and content billing.
According to Todd Brix, Senior Director, Windows Phone Marketplace, the partnership represents Microsoft’s commitment to providing Windows Phone 7 customers with “easy access to quality apps, games and other content” through Windows Phone Marketplace on the phone or PC,
In short, the DBG solution makes it possible for Windows Phone 7 users around the globe to purchase content from Microsoft’s Windows Phone Marketplace with a 1-click service, placing the fee for the application on the user’s phone bill.
Microsoft, which has already tested the service with great success in Australia, has provided with messaging services from MACH for several years. The latest move represents an extension of this relationship to Microsoft’s content billing requirements for Windows Phone 7.
According to Charles Damen, VP of Mobile Content and Applications at MACH, “We see operator billing as a real driver towards the growth of mobile application transactions and we are confident that the elegance of the one-click billing experience will prove extremely popular with Windows Phone 7 users.”