As the GSMI gears up for its forthcoming Mobile Marketing Strategies Summit, news emerged Tuesday that Microsoft is joining the party.
Nisha Baxi, Partner Marketing Manager for the Developer Platform and Evangelism team for the Western Region of the United States at Microsoft, will present at the summit on February 13th.
The GSMI said today that Baxi will show how to increase visibility, drive more downloads and make more money in her session called “Banners, Posters, & SMS: Determining the Best Route for Your Campaign.”
“Mobile is growing so rapidly that it is compulsory that marketers keep up with the latest mobile trends and build out strategies and tactics to win the consumer,” says Baxi in a news release provided by the GSMI.
GSMI’s Mobile Marketing Strategies Summit takes place February 11-13, 2014 at the Marines’ Memorial Club and Hotel in San Francisco, California.
To learn more about the summit or to register, click here.